Sad but still good they are enduring.

I found this today while trolling my hometown newspaper. This Winchells place has been there since who knows when. It was there when my parents went to HS. So to have it still going on, even without the franchise of Winchells, shows that the owner wants to keep up the work there. I remember the rodeo parade days and going and getting a warm doughnut and hot chocolate from there to watch it. Glad he is keeping the memories alive.

Red Bluff shop still serving up doughnuts

Although the sign that's greeted residents and visitors alike for years may be covered, it's business as usual in the doughnut shop underneath at the corner of Oak and Main streets in Red Bluff.
Owner Juan Sustayta said his franchise agreement with Winchell's expired on Nov. 16 and both parties elected not to renew it.
Sustayta is exploring options, including franchise agreements with other companies, but in the meantime the only difference customers may notice is the Winchell's sign and other references have been covered up.
"We're still doing everything the same," he said.
Sustayta took over the location three years ago and was not a part of the initial franchise agreement with Winchell's.
He said part of Winchell's decision was because the Red Bluff store had become isolated after other area franchises went out of business and the company did not want to ship out this far from its headquarters, which is in City of Industry.
Sustayta said he is also expecting to save money by the move. He has had no problems finding new vendors.